The Effect Of Advertising On Society - 1911 Words

The Harms Of Advertisements Today, in such a globalized economy, advertisements play a vital role in helping to reach consumers across the globe. Compared to the past, advertisements appear to be much more numerous now and their aim is to lure people into buying products at all costs, even if it means misleading the average consumer. Many turn a blind eye to these promotions as they see it as an essential tool in an increasingly capitalistic free market to fuel economic growth. Unfortunately, the surge of unchecked advertising has lead to some adverse effects on societies whether they be moral or ethical in nature. The SAFRA gym advertisement, is an impeccable example of the adverse effects of advertising in today’s society. The†¦show more content†¦The misconceptions of advertisements can clearly be seen in this case as it is implying that your life will always be dull if you are not a member of our establishment even if a person is already a member of a similar establishment. As a result, peo ple might start to find things that are wrong with their lives when their isn’t and convince themselves that the only solution to the nonexistent problem that is to become a member of this establishment. These misleading advertisements can also lead people to develop body image issues especially women as they begin to think that the reason why they aren’t getting the same attention as the woman in the advertisement is because they don’t look like her even though they might look like perfectly healthy individuals themselves. In most societies, it is considered quite important that women prioritize their physical appearance in order to attract men as it is expected that men are to make the first move in a romantic setting. This is showcased in the SAFRA gym advertisement where the lean fit woman manages to catch the eye of the two muscular men who completely abandon their workout. This gym advertisement targets the younger female audiences by giving the impressio n that if you want to be like that woman who can attract two strong men, you must come to our gym. The advertisers use thisShow MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreAdvertising And Its Effects On Society844 Words   |  4 Pageslogo, and flyers left on windshields as a form of advertising (2011, p.130). 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